Advertising Sales Specialist

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Job Summary

The Advertising Sales Specialist is responsible for managing a sales project and guiding its overall direction. The Advertising Sales Specialist is responsible for managing the Advertising Coordinator and communicate with departmental staff in the project, as well as senior level management. The Advertising Sales Specialist should be organized and able to meet deadlines on the project. The Advertising Sales Specialist must know how to develop reports on the project and ensure the project is within the budgetary range. The Advertising Sales Specialist is responsible for attending regular meetings and give progress reports. In addition, the Advertising Sales Specialist will work directly with existing and potential new clients.

Essential Job Functions

(Duties listed are not intended to be all inclusive nor to limit duties that might reasonably be assigned.)

  • Lead team to develop, evaluate, and revise project process.
  • Review and develop sales proposals in advance to ensure that clients receive the appropriate products, services and rates.
  • Client retention and securing of new clients.
  • Negotiation of terms, pricing for sales.
  • Assists in development of systems to streamline sales processes.
  • Work directly with Finance Department on sales, invoicing, and revenue reports.
  • Leverage HRT’s assets for regional marketing and advertising of the Hampton Roads Transit brand.
  • Maintain knowledge of customer status, including the inventory of all rolling stock to prevent any interruption of service.
  • Work with Legal counsel to maintain contracts, interpretation of client’s agreements, contracts, review/address questionable advertisement content in accordance with the advertising policy.
  • Maintain effective working relationships with interdepartmental and private sector clientele.
  • Attend associated workshops to increase sales team productivity.
  • Provide insight regarding business trends, market activity and sales results in the development of strategies for achieving results.
  • Develops and maintains relationships with key customers and attends sales calls as needed.
  • Ensure the completion and success of customer support across multiple projects.
  • Responsible for ensuring that artwork is in compliance with HRT Advertising Policy.
  • Responsible for keeping abreast of national trends in transit advertising as outlined in standards set by APTA.
  • Manage records created and received in compliance with the Hampton Roads Transit Records Management Policy and Procedures.
  • Responsible for maintaining a general awareness of HRT’s EMS.
  • Responsible for handling all related job responsibilities in accordance to HRT’s Environmental Policy, relevant EMS Standard Operating Procedures, and Emergency Management Plan.
  • Responsible for ensuring employees in their respective functional areas have adequate training and tools necessary to meet the requirements of the EMS procedures and SOPs.
  • Responsible for observing and evaluating required EMS competencies among employees in their respective functional areas.
  • Prepare and/or coordinate with other departments any documentation required in support of the FTA triennial reviews, drug and alcohol audits, independent audits, state audits, EEO Program audit, etc.
  • Other duties as assigned.

Required Knowledge, Abilities and Skills essential to Job Functions

Extensive knowledge of the principles, practices, and theories of project management; strong analytical, planning, and organizational skills; exceptional communication and customer service skills, plus a demonstrated ability to perform in a team environment; strong interpersonal and problem solving skills; knowledge of products and services for advertising; thorough knowledge of spreadsheet and word processing software applications; strong ability to draw logical conclusions from an analysis of financial and operational data; ability to coordinate multiple and diverse functions; strong negotiation skills, strong supervisory and leadership skills, strong relationship building skills, ability to manage multiple tasks. Other skill sets include:

Competencies

  • Building Relationships: Forms and maintain effective relationship within and across organization boundaries.
  • Communication: Ability to communicate in writing and verbally so others will understand essential points of interest and points of reference.
  • Formal Presentation: Ability to effectively give customer presentations designed to gain interest in the service or commodity.
  • High Impact Communication: Clearly and succinctly convey information and ideas in a variety of situations; communicating in a focused and compelling way that drives others’ thoughts and actions.
  • Functional Competence: Achievement of a satisfactory level of technical and professional skill or knowledge in position related areas (knowing your subject matter).
  • PC Skill: Ability to use a PC to enter, retrieve, manipulate and store information.
  • Sales Skills: Knowledge of and skill in applying principles and methods for showing, promoting and selling products and services. These skills are used for coaching, sales management and handling escalations.
  • The ability to analyze information in order to reach valid conclusions and to apply general rules to specific problems and to combine different pieces of information to draw inferences.

Required Software Knowledge and Skills essential to Job Functions

Proficiency in using computer systems and the listed software applications associated with performance of assigned work is essential. Basic problem solving skills associated with software applications used is expected. Software usage relevant to job duties will be evaluated.

Software applications

Email, Internet, PC Anywhere, Excel, Microsoft Office Suite, PeopleSoft Finance,

Qualifications

Training and/or Education

Bachelor’s degree in Sales, Finance, or Business Administration required; related experience may be substituted for education.

Required Experience

Three years of progressive sales and/or financial management experience, preferably in the private sector.

Licenses or Certificates

Virginia Driver’s License

Special Requirements

This position is classified as non-essential personnel.

FLSA Status

Exempt

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Unusual Demands

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work involves meeting multiple demands on a timely basis.

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Please be aware that it is our policy to check all references and driving records, complete academic verifications (when required) and perform civil/criminal background checks for all positions.
 
Drug tests are required for all positions. Participation in HRT’s Drug Free work place program is a requirement for all employees, and therefore is a condition of employment.